PENGARUH PROMOSI TERHADAP TINGKAT KUNJUNGAN WISATAWAN PADA OBJEK WISATA GUA HARIMAU DI KABUPATEN OGAN KOMERING ULU

Abstrak

The purpose in this study was to find out how the effect of promotion on the level of tourist visits on tiger cave tourism objects in Ogan Komering Ulu district. The method used in this research is descriptive method, which aims to systematically describe the facts or characteristics of certain populations or certain fields factually and accurately. Data characteristics are obtained by measures of central tendency or distribution size. Based on calculations using a simple linear regression equation Y = 2.758 + 0.900X + e. The correlation value between the promotion variables (X) to the visit level variable (Y) is 0.885 meaning that the correlation between variables is very strong. R Square figure of 0.783 shows that the contribution of the promotion variable (X) to the visit level variable (Y) is 78.30% while the remaining 21.7% is influenced by other variables not included in the research model. The coefficient value of the promotion count (X) is 15.336> t table 1.66864 so that Ho is rejected and Ha is accepted, meaning that there is a promotional effect on the level of tourist visits on tiger cave tourism objects in Ogan Komering Ulu Regency. The conclusion in this study is the promotion of influence on the level of tourist visits to tiger cave tourism objects in Ogan Komering Ulu district. Researchers suggest for tiger cave management to continue to maintain consistency in promoting tiger cave tourism objects, so that both local and foreign tourists, both domestic and foreign, continue to visit tiger cave attractions in Ogan Komering Ulu Regency